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1. In the list of top market players in the fashion industry, the most shining name is Levis fashion brand. Levi Strauss & Co. (LS&CO) was named after its founder Levi Strauss in 1853. Since then the journey of its success has been going on.
2. It has cast its spell in more than 110 countries. Levis as leading jeans brand has entered into the international parlance and flooding the market with its designer apparels. Levis products are marketed under various brand names like Levis, Dockers and Levi Strauss Signature.
3. Levis jeans which has today, become the talk of the town was introduced in the year 1873. LS & CO is a family business, which is taken care of by the descendants of Strauss family.
